Kick-me-Paul is a rejected toy in the Rejected Room in Chapter 2. Playtime Co. turned him down twice.
Rejected twice
The first note says nobody liked him. A second note shows he was resubmitted as Push-me-Paul and rejected again, this time over the name.
Someone wrote a suggestion on the resubmission by hand, to add the letter y to the name Paul. Jimmy Roth, the company's marketing chief, says on tape that toy names sell when they end in an ee sound.

Chapter 2
Chapter 2
EXP. 1222
Chapter 2
Chapter 1
Chapter 1