Jimmy Roth is the chief marketing officer of Playtime Co. On a Chapter 2 tape he explains how the company names its toys, and says marketing is what Playtime Co. should be known for, not toys.
The interview
An interviewer from a network called BPNN asks how his marketing raised profits. Roth's answer is the ee sound. Toy names sell when they end in it, he says, as with Huggy, Mommy and Poppy. Blue is the color most people like best, and he keeps asking the interviewer for their favorite color.
He ends by saying that if Playtime Co. should be known for anything, it is marketing and not toys.
In the Rejected Room
A resubmission note for the rejected toy Kick-me-Paul has a suggestion written on it by hand, to add the letter y to the name Paul.
Trivia
- He is played by film director Eli Roth.
Sources
In the games
- Chapter 2: Fly in a Web
- Jimmy Roth Interview Tape, Chapter 2

Chapter 2
Chapter 2
EXP. 1222
Chapter 2
Chapter 2
Chapter 2